Free essentials guide.

Everything you need to know about Email Marketing to blend creativity & strategy for E-commerce brands.

Essential, not basic.


This isn’t another basic beginner’s guide—this is a deep dive into email best practices that actually make an impact.
If you’re just starting out or have been at it for a while but can’t figure out what’s going wrong, this guide gives you everything you need to build a strong, strategic foundation—no fluff, no filler.


It’s everything we can tell you without stepping into your account!

Included:

  • Growing your email list
  • Types of emails you should be sending
  • Automated sequences for e-commerce brands
  • Popular platforms & my recommendations
  • Content types
  • How to measure if you're on track to success (analysing your metrics, like open & click rate)
  • A/B testing
  • Segmentation & personalization
  • Legal requirements
  • & more!